B2B SaaS only • US customer base focus • Minimum $5k/mo • Google + Microsoft + LinkedIn See if you're a fit →

Stop paying for PPC 'leads' that don't = revenue.

If your CPL looks "fine" but pipeline isn't moving, you're not failing at ads—you're feeding the platforms the wrong signals. We fix the signal, control intent, and scale PPC without buying junk leads.

  • Built for PLG + sales-led SaaS (ACV $500–$500k)
  • Minimum $5k/mo spend to work together
  • Tracking + attribution that stops optimization toward garbage conversions
  • Weekly recaps of every change we made (no black box)
  • 1:1:1 model: same person sells you, manages you, and works your account
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Case study

Before/After

Signal flow

Changes shipped

Tracking

LP Brief

If this feels familiar, you're our kind of client.

Self-Diagnosis

  • "We're getting conversions… but Sales says the leads are trash."
  • "We tried LinkedIn and got form spam."
  • "The platform rep wants broader targeting and more automation—quality drops every time."
  • "Attribution is fuzzy, so every budget meeting turns into opinions."
  • "We can't scale because the only high-intent keywords have limited volume."
  • "We hired an agency and got the handoff + the black box."

Most B2B SaaS PPC problems aren't solved by "new ads." They're solved by intent control + signal engineering + disciplined iteration.

Get a Free PPC Audit →

Platforms don't optimize for "good leads." They optimize for what you measure.

If your conversion tracking is noisy, the algorithm learns noise. If you optimize to form fills, you'll buy form fills. If you don't feed offline outcomes back into the platforms, you can't scale quality—no matter how good the ads are.

We rebuild your PPC system so it learns from buyer intent and SQL outcomes, with revenue always in mind.

The Pipeline

Wrong conversion

= wrong learning

↓

Wrong learning

= unstable performance

↓

Unstable performance

= wasted spend + sales conflict

The solution (4 Pillars)

Pillar 1

Pain → Fix

Stop paying for the wrong clicks.

We manage Google, Microsoft, and LinkedIn with one goal: qualified SQLs, not vanity conversions.

What you get:

  • • Account structure that supports learning without chaos
  • • Aggressive search term hygiene + negatives (intent stays clean)
  • • Match type discipline (no "broad match and pray")
  • • Continuous ad testing (angles, offers, proof)
  • • Budget allocation based on what actually drives SQLs
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Pillar 2

Tracking Micro-conv Offline

If the signal is wrong, the algorithm is wrong.

Most teams try to scale PPC before they've built decision-grade measurement. We fix that first.

What you get:

  • • Full ownership of tag management and analytics setup
  • • Micro-conversions to feed learning without optimizing to junk
  • • Advanced cookie storage to improve attribution (consent-aware)
  • • Offline conversion tracking setup (CRM outcomes → platforms)
  • • Clean event definitions so campaigns learn from meaningful actions
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Pillar 3

Hero Proof Objections

Your landing page doesn't need "better design." It needs message match.

We won't build your pages—but we'll brief pages that convert, based on the intent you're buying.

What you get:

  • • Landing page content briefs by intent level (BoFu / MoFu / PLG)
  • • Offer strategy (demo vs trial vs "prove it" asset)
  • • Objection-handling blocks (security, price, switching costs, trust)
  • • Proof placement guidance (logos, quotes, metrics, comparisons)
  • • Follow-up guidance (so leads don't die after the form)
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Pillar 4

AI is our speed advantage—not our strategy.

We use AI to move faster, test more, and find patterns sooner—without lowering standards.

What you get:

  • Better analysis: Pattern detection across terms, cohorts, pages, funnel behavior
  • Higher testing velocity: More angles, more variants, faster learning cycles
  • When you're lean: AI-supported first-pass creative and landing page drafts
Everything is human-reviewed and performance-validated.

We work with the platforms. And we work against them.

We stay up to date with new platform features that can help performance. But we keep platform "recommendations" at arm's length—because many of them optimize for spend, not qualified outcomes.

"Advice" Reality
"Broaden targeting" Tighten intent first
"More automation" Better signals first
"Raise budgets" Prove SQL efficiency first
"Optimize to leads" Optimize to SQL outcomes

You don't need more platform advice. You need a system that produces SQLs.

Proof beats promises. Here's one example.

Case Study — Scaling opportunities and ROI with better B2B SaaS PPC

Before

~$30,000 spent with 579 conversions and 0 SQLs reported

Fix

intent discipline + onboarding research + landing page intent matching + sales enablement structure

After

130% conversion increase, 2.1% of conversions → SQLs, $397 cost per SQL

Read the Case Study Get a Free PPC Audit

Simple process. No mystery box.

1

Diagnose

We audit your account, tracking, and funnel. You get real fixes, not a pitch deck.

2

Fix the signal + clean intent

We implement tracking improvements, define micro-conversions, set up offline conversions, and tighten query quality across channels.

3

Test, learn, scale

We increase testing velocity, scale what drives SQLs, and cut what creates noise.

Non-negotiables

  • Weekly change recaps
  • Organized follow-ups
  • 1:1:1 operator model

You'll always know what changed—and why.

$ what we changed this week (and the reasoning)
$ what we're testing next
$ what we learned (and what we killed)
$ clear follow-ups + who owns what

Low commitment. High accountability.

Minimum spend $5k/month. Month-to-month contracts. Avg retention 2+ years.

WE FIT IF

  • B2B SaaS
  • US focus
  • PLG or Sales-led
  • Care about SQLs/Revenue
  • Want end-to-end ownership

NOT A FIT IF

  • Want cheapest CPL
  • Want "set and forget"
  • Follow platform reps blindly
  • Budget <$5k/mo

FAQ

What platforms do you manage?

Google Ads, Microsoft Ads, and LinkedIn Ads. Search captures existing intent. LinkedIn creates it. We align both to SQL outcomes.

Do you work with PLG and sales-led motions?

Yes. We adapt conversion strategy and landing page briefs to your motion and ACV.

What do you mean by SQL?

SQL means ICP-qualified + sales-accepted + booked/held meeting. We keep revenue in mind regardless of definition.

How do you improve lead quality?

Three levers: (1) intent control, (2) message match, and (3) better signals—micro-conversions + offline conversion tracking.

Do you build landing pages?

We don't build/design pages. We brief pages that convert. If you're lean, we can also use AI-supported drafts.

What's the minimum budget?

$5k/month minimum.

Who will I work with?

The same person sells you, manages you, and works your account. No handoff.

Get your free PPC audit