B2B SaaS only • US customer base focus • Minimum $5k/mo • Google + Microsoft + LinkedIn See if you're a fit →
Your ads are buying leads. We make them buy pipeline.
Search Click Boom is a PPC agency built exclusively for B2B SaaS. We run Google, Microsoft, and LinkedIn Ads with one goal: turning ad spend into qualified pipeline and revenue — not form fills that go nowhere.
One senior operator runs your entire account. No handoffs. No junior ramp. Live optimization in days, not months.
Sound familiar?
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"We're getting conversions, but Sales says the leads are garbage." -
"We tried LinkedIn and got a pile of form spam." -
"Our agency sends monthly reports but can't explain why pipeline is flat." -
"The platform rep keeps pushing broader targeting — quality drops every time." -
"We can't scale because the only keywords that work have limited volume." -
"We hired an agency and got the handoff."
If you're nodding, the problem isn't your ads. It's the system underneath them.
Platforms optimize for what you measure. Not what you need.
If your conversion tracking is noisy, the algorithm learns noise. Feed it form fills, it buys form fills. Feed it junk leads, it scales junk leads. The only way out is building a signal system that teaches the platforms what a real buyer looks like.
Four things we do. All pointed at revenue.
Pillar 1
Precision PPC management
Google, Microsoft, and LinkedIn Ads managed with one goal: qualified SQLs, not vanity conversions.
What you get:
- Intent-based account structure and aggressive search term hygiene
- Budget allocation based on what actually drives pipeline
- Continuous testing of angles, offers, and proof
Pillar 2
Signal engineering
We fix your measurement before we scale your spend. Most teams get this backwards.
What you get:
- Micro-conversions that feed learning without optimizing to junk
- Offline conversion tracking (CRM outcomes piped back to the platforms)
- Clean event definitions so campaigns learn from real buyer actions
Pillar 3
Landing page strategy
We won't build your pages. We'll brief the pages that actually convert, matched to the intent you're buying.
What you get:
- Content briefs by funnel stage (BoFu, MoFu, PLG)
- Objection-handling blocks and proof placement guidance
- Offer strategy (demo vs. trial vs. "prove it" asset)
Pillar 4
AI as a speed advantage
We use AI to move faster, test more, and spot patterns sooner. Everything is human-reviewed and performance-validated.
What you get
- Pattern detection across terms, cohorts, pages, and funnel behavior
- Higher testing velocity: more angles, faster learning cycles
- AI-supported first-pass creative when you're running lean
We work with the platforms. And we push back on them.
Platform reps optimize for platform revenue. We stay current on new features worth using — and ignore the "recommendations" that optimize for spend, not outcomes.
| What they tell you | What we do instead |
|---|---|
| "Broaden your targeting" | Tighten intent first |
| "Automate more" | Build better signals first |
| "Raise your budgets" | Prove SQL efficiency first |
| "Optimize to leads" | Optimize to SQL outcomes |
You don't need more platform advice. You need a system that produces SQLs.
Results from real B2B SaaS accounts.
71%
lower cost per demo
Shifted media focus and eliminated underperformers while keeping demo volume stable
3.8×
more ICP demos/month
Grew qualified monthly demos from 20 to 72 by aligning campaigns with backend revenue data
10% → 25%
trial-to-SQL rate
Audience audit + revised content strategy led to more than doubling bottom-line revenue from consistent spend
65%
lower cost/SQL
Dropped cost per lead while cutting cost per SQL from $6.1k to $2.1k
200%
more leads, same spend
Reversed 3 months of declining volume, tripled leads, grew average deal size from $3.2k to $10.1k
$30:$1
pipeline per dollar spent
Generated $30 of qualified pipeline for every dollar of ad spend
Featured: Construction SaaS
Before
$3.1k cost per attended demo. 20 ICP demos per month. High spend, low pipeline.
What we did
Shifted media focus to highest-intent channels, eliminated underperforming segments, built a flywheel connecting campaign visibility to backend revenue results.
After
Cost per attended demo dropped to $900 (71% reduction). Monthly ICP demos grew from 20 to 72 (3.8×). Trial-to-SQL rate doubled from 10% to 25%.
Been burned by an agency? Yeah, we hear that a lot.
Senior person sold you, junior person ran your account
Same person sells, manages, and optimizes. No handoffs, ever.
Monthly reports you couldn't act on
Weekly recaps of every change made, what we learned, and what's next.
Took months to get up and running
Kickoff to live optimization in under 7 days.
Reported on CPL while pipeline stayed flat
We live in your CRM. We optimize to SQLs and revenue.
Felt like one of 50 accounts
We're boutique by design. Your account gets senior attention because that's all we offer.
Three steps. No mystery box.
Diagnose
We audit your account, tracking, and funnel. You get a clear picture of what's broken and what to fix first — before you commit to anything.
Fix the signal
We rebuild tracking, define meaningful conversions, connect CRM outcomes to the platforms, and clean up query quality across all channels.
Test, learn, scale
We increase testing velocity, scale what drives SQLs, and cut what creates noise. Every week you see what changed and why.
Non-negotiables
Weekly change recaps • 1:1:1 operator model • No black box
You'll always know what changed — and why.
Low commitment. High accountability.
Minimum spend $5k/month. Month-to-month contracts. Average client retention: 2+ years.
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Run a B2B SaaS with US customers -
Care about SQLs and pipeline, not just leads -
Want full visibility into what's happening -
Are spending $5k+/mo on ads (or ready to) -
Want one senior operator, not a team of juniors
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Want the cheapest CPL possible -
Want "set it and forget it" management -
Follow platform rep advice without questioning it -
Have a budget under $5k/mo -
Want a big agency with layers of process
FAQ
What platforms do you manage?
Google Ads, Microsoft Ads, and LinkedIn Ads. Search captures existing intent. LinkedIn creates it. We align both to SQL outcomes.
How fast will I see results?
We go from kickoff to live optimization in under a week. Most clients see meaningful signal improvements within the first month. Sustained pipeline impact typically shows within 60–90 days, depending on your sales cycle.
We've been burned by agencies before. How are you different?
We built SCB specifically to fix what's broken about the agency model. One senior person runs your account from day one. No handoffs, no junior ramp, no monthly decks that say nothing. We report weekly, we sit in your CRM, and we optimize toward revenue — not metrics that make us look good.
Do you work with PLG and sales-led motions?
Yes. We adapt conversion strategy and landing page briefs to your motion and ACV.
What do you mean by SQL?
SQL means ICP-qualified + sales-accepted + booked/held meeting. We keep revenue in mind regardless of definition.
How do you improve lead quality?
Three levers: (1) intent control, (2) message match, and (3) better signals—micro-conversions + offline conversion tracking.
Do you build landing pages?
We don't build/design pages. We brief pages that convert. If you're lean, we can also use AI-supported drafts.
What's the minimum budget?
$5k/month minimum.
Who will I work with?
The same person sells you, manages you, and works your account. No handoff.
Get a free strategy and audit. No commitment, 72-hour turnaround.
Before you sign or pay anything, we'll build you a complete picture: an in-depth audit of your current PPC, a diagnosis of your tracking and signal quality, and a concrete plan for what to fix first.
Search Click Boom is the PPC agency that treats your ad spend like it's coming out of our own pocket.